Claw
Claw is the result of a solo branding project where I imagined an alternative iced tea brand. Inspired by the boldness, resilience and sense of community that outpour from punk culture.
This project began with the creation of a logo (as most do), and from there grew into something bigger. The logo is bold yet fun and provides a glimpse into Claw’s core values. “Claw” is supported by the imagery of a cat’s claw, adorned with a spike bracelet. I wanted to keep the logo inviting but fierce, playful yet untamed.
Claw’s packaging is meant to be functional. It allows the product to be carried easily and shared with others. Encouraging an act of authenticity and unity. Bold, natural flavors fused with unsweet iced tea; shared through kindness and connection.